Marketing your business offers opportunities you can capitalize on. As a small business owner, these opportunities can be an exciting way to promote your brand through various combinations of marketing activities. Moreover, you can tailor these activities to work best for you and get the word out about your small business to your potential consumers. However, there are few bad practices that can waste away a lot of time, energy, and money. It can also shift you away from your marketing plan and prevent you from maximizing your investment. To help you avoid costly errors before you make them, Clear Image Events has put together a list of the most common mistakes people make when promoting their merchandise.